Cause-related Sport Marketing: Clarifying the Role of Sport Fans' Attitude

The Factors Affecting Development of Marketing Capability of Collegiate Sport

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

The Role of Sport Marketing Mix in Generating Revenue for Iranian Football Clubs

Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...

Teaching Sport Marketing: Notes From the Trenches

The Role of Sport Journalists During Crisis Events in Sport

Introduction Journalists have become an integral component of the sport system. At the same time, the role of the sport journalist has become an increasingly complex, particularly since sport entered a period of hyper-commercialisation, in which the interests of business, sport and the media have become fused in a web of mutual promotional benefit. It is now often unclear just what the sport jo...

Thursday afternoon 1.00 – 1.30pm Empirical evidence for the Sport Value Framework–the bridging role of the Sport Cluster concept in sport marketing theory

‘Service dominant’ (S D) logic is premised upon a service centric approach to marketing. The S D logic emphasises that value is co created with customers, the use of operant resources, and that value is conceptualised subjectively and realised when the customer uses firm offerings (Skålen & Edvardsson, 2016). The S D logic guides actors toward understanding value as co created and assessed in u...

The situation expression of sport tovrism marketing indices form sport andtoorism experts view in west Azerbaijan province

The purpose of this study is to indendiey the situation expression of the sport tourism marketing indexes from sport and tourism expert’s view in west Azerbaijan province.This study is descriptive- analytical and field methods. Research statistical population is expert members of tourism organization (n=39) and expert members of physical education general offices (n=45). Research tools is ...